At present, we are in the era of a big turning point in the entire human civilization. The cognition of each industry is rapidly superimposing, and the seemingly inaccessible fields are gradually infiltrating and integrating with each other. Under the background of the national economic development from the demand side to the supply side structural reform, the engineering supervision industry, one of the five parties responsible for the construction industry in my country, has more than 1 million employees after more than 30 years of front-line practical management accumulation. With more than 200 industry enterprises with income exceeding 100 million yuan, there is reason to have confidence in seizing opportunities and resources, adapting to external changes, and through transformation, upgrading, innovation and development, to form an "industry" that meets the diversified needs of the market, provides menu-style services, and opens up the whole process. Group” has become the leading force in promoting the whole-process engineering consulting service.

1. First-mover advantage of transformation, upgrading, innovation and development of engineering supervision enterprises

1. Support at the national policy level

Guobanfa [2017] No. 19, in "Improving the Project Construction Organization Model", put forward a "whole process engineering consultation" opinion request to all parties involved in engineering consulting services, including engineering supervision, in just 181 words. The Ministry of Housing and Urban-Rural Development issued Jianshi [2017] No. 145 document specifically for the engineering supervision industry, and put forward clear opinions on the main goals, main tasks and organization and implementation of "promoting the transformation, upgrading, innovation and development of the engineering supervision industry". It shows that the government has recognized the importance of the reform and development of the engineering supervision industry, that the supervision system will be cancelled, and there is no necessary false statement in the supervision, and it has been "comprehensively and accurately evaluated the engineering supervision system, and vigorously publicized the reform and development of the engineering supervision industry." "The significance of the project" has turned into powder. Under the guidance of national policies, the engineering supervision industry and enterprises will open up a new model of transformation, upgrading, innovation and development.

2. Potential market pressures and changes in demand

The various qualification levels in the supervision industry are constantly changing every year. Comprehensive qualifications and firm qualifications are the two extremes of growth and decline, indicating that the competition at the high-end level of the industry will intensify, and the whole process engineering consulting will bring new entrants. It will bring new resources and concepts to the existing competition; and the buyer's market is also changing, from blindly pursuing low prices to focusing on the brand and service value of supervision, which is not only due to the transformation of the local government's economic development mode , which also shows that investors have shifted from simply pursuing immediate returns to focusing more on long-term investment returns. The engineering supervision market is full of many uncertainties, and it is this uncertain and dynamic market that provides the budding opportunities for change and innovation. The soil provides the necessary external environment for the transformation, upgrading and adjustment of engineering supervision enterprises.

3. The company's own reform requirements

The characteristics of the industry with low income, high responsibility and high risk have led to a large outflow of technical and management professionals from supervision enterprises, resulting in enterprises having to hire those with simple labor technical skills, which in turn affects the weak market bargaining power of engineering supervision enterprises. It is a common industry problem that the self-management level is low and the probability of safety and quality liability risk increases sharply. This kind of long-term blood loss and ischemia, these "suffering experiences", I think that for the project supervision who has been baptized by the Chinese market economy for more than 20 years, the demand for seeking to change the current unfavorable situation is gathering and expanding, and the internal reform of the enterprise is increasing. The power of the company will explode through a certain opportunity. This opportunity is innovation and development, and this is the voluntary voice of the enterprise.

Therefore, the transformation, upgrading, innovation and development of engineering supervision enterprises can be said to have the right time, favorable location, and people, which is unmatched by other consulting service industries. The engineering supervision enterprises that are adapting to the reform and innovation development have already possessed the first-mover advantage of leading the whole process of engineering consulting.

2. Favorable conditions for engineering supervision enterprises to become the leading force in the whole process of engineering consulting

1. Most engineering supervision enterprises have flexible systems and mechanisms and strong market adaptability

my country's engineering supervision system draws on foreign engineering management systems, standards and systems, and is a product developed under the socialist market economy with Chinese characteristics. Most engineering supervision enterprises have only been established for about 20 years, without too many historical fetters and burdens. Some enterprises have achieved clear property rights structures and flexible business models through institutional reforms, and the original bureaucratic management methods have been made more efficient. In the future, through joint operation, asset restructuring, etc., to quickly respond to changes in market demand, integrate high-quality resources, and have the system and mechanism to become an intelligence-intensive, technology-complex and management-intensive whole-process engineering consulting enterprise powerful conditions.

2. Engineering supervision enterprises are participants and witnesses of the whole process of construction product production and realization

Engineering supervision enterprises are mainly engaged in the supervision and consulting work in the construction implementation stage, and the construction implementation stage is a key stage of product production that mobilizes more resources, is greatly interfered by the external environment, and is more complicated to organize and coordinate management. Engineering supervision enterprises have long been immersed in the site of construction production activities, representing the owners to associate with suppliers at different stages and providing different consulting services, serving the project goals, and managing the production process of construction products by coordinating the resources of all parties to ensure construction. product final quality. Engineering supervision enterprises are participants and witnesses of the production of construction products, while other consulting units are only service providers at a certain stage. Especially in the past ten years, engineering supervision enterprises have been involved in and familiar with investment consulting, market positioning, bidding and procurement, project cost, green building, property operation and maintenance management and other related consulting by providing whole-process project management and project construction services. Service areas and related knowledge, engineering supervision enterprises already have the ability and conditions to extend to the upstream and downstream industries of engineering consulting.

3. The development of information technology has opened up various professional sectors of engineering consulting

The continuous development of information technology has led to profound changes in all walks of life. Engineering supervision enterprises can rely on big data, cloud computing, VR and AR, and BIM and other information technologies and developed Internet resources, through the information management cloud platform, to reduce information loss, integrate data resources, realize information sharing, give full play to the advantages of coordinated management, reduce Human factors interfere to achieve the purpose of opening up the "whole process" and expanding the industrial chain through network information tools.

In the future, any enterprise will carry out cooperation in the field of whole-process engineering consulting business through alliance, reorganization, complementation, and mutual shareholding. The whole process of consultation provides technical possibilities. Therefore, an engineering supervision enterprise standing in a favorable position in the product realization stage can become the leading force in the whole process of engineering consulting by means of market capital, information technology conditions and the favorable conditions of its own engineering actual combat capability.

3. Engineering supervision enterprises have become a problem that needs to be broken through in the whole process of engineering consulting

1. Engineering supervision enterprises should break through the cognitive bottleneck of services and products

Compared with other service industries, the construction industry consulting service has strong policy and environmental constraints. I think that with the deepening of the reform of “delegating power, delegating power, managing services” in the construction industry, market service entities have shown a trend of diversified development, new formats and service demands are emerging, and new changes have occurred in the service forms formed under the original policy and environmental framework. Enterprises should Re-examine the original perception of services and products. That is to say, by changing the low-end and extensive operation mode with no difference in price, number of people and no difference, reconstruct the internal system assessment and inspection mechanism of the enterprise, form an active and open management model, introduce the concept of modularized, standardized and process-oriented service design, and improve the existing Redefine supervision service; at the same time, strengthen user demand research, pay attention to user experience, change "passive response" to "active talk", establish a customer relationship maintenance mechanism, formulate service product list and management list with clear interface and strict logic, and complete customization , Professional and professional service upgrade.

2. Engineering supervision enterprises must break through the management constraints of "employers"

In the future, whether it is full-process engineering consulting or professional engineering supervision, its intelligence-intensive, technically complex, and management-intensive type may become its characteristic label. Those who originally only had simple management skills and experience will be gradually eliminated by informatization, professional and professional personnel, "responsibility" has been given a realistic mission, "experience" has been upgraded to comprehensive analysis and judgment ability, management Faced with new human beings who have different skills and knowledge from the past, if they use some of the original methods, ideas and incentives to manage, there will be a series of distress and confusion. With the increasing attractiveness of the overall industry, there will be a group of talents with high professional quality and cross-border knowledge structure to join, then human resource management will become more and more important.

3. It is more important for engineering supervision enterprises to choose a good market positioning than to blindly expand

"The type structure of future supervision enterprises must be a multi-field (professional), multi-level, diversified model with core competitiveness and characteristics, a combination of comprehensive and professional, and complementary resources and capabilities." The existing competition pattern will be changed, and it is more important to choose the market positioning and development direction of your own company than blind competition. The establishment of the integrity system, the reform of qualifications, the reform of the bidding system and other measures show that the undifferentiated bidding model will only waste social and public resources. In the future, the "long board" of the enterprise will be the characteristic, and the so-called "short board" will be compensated by a more flexible market resource allocation mechanism. Engineering supervision enterprises with core competitiveness will be more likely to combine and complement each other. Become a provider of full-process engineering consulting services.

Therefore, engineering supervision enterprises should redesign the upgrade path of supervision from service-product-new service, define a clear human resource management, dialectically understand the strengths and weaknesses, break through the constraints of thinking and management, and develop engineering consulting services in the whole process. Complete the transformation and upgrade.

Conclusion

In the past 30 years, engineering supervision enterprises have not stepped out of their respective circles demarcated by the planned economy, and even regarded the original circles as irreproducible resources and kept away from the large ecological circle of "industry" without realizing it. However, now the original barriers are being broken, the original boundary markers are being eliminated, investment consulting, business consulting, financial insurance, and design, cost, audit, construction, property management, etc. in the industry are all infiltrating and integrating with each other. I think In the future, the engineering consulting service industry will be more interdependent, and more enterprises will take the "industry" as the parent body, rely on the formed "whole process" industrial chain, and adapt to the third The accelerated change of sub-economic globalization. Therefore, engineering supervision enterprises should take the current transformation, upgrading, innovation and development as an opportunity to give full play to their potential advantages and capabilities, overcome the bottlenecks in cognition and development, and actively integrate into the "industry group" to become the leader in promoting the whole process of engineering consulting. strength.